HISSEZ HAUTS: A New Collective Dynamic for the Aquatic Products Sector

A Brand with Meaning and Ambition

HISSEZ HAUTS is much more than a brand: it’s the symbol of a united, coordinated fishing sector focused on the future. It embodies:

• The promotion of a united sector committed to sustainable transition,
• Fresh, reliable, quality aquatic products from our coasts and regional farms,
• The showcasing of trades, expertise, and local employment—true assets of the region,
• The excellence of Hauts-de-France aquatic products, recognized in France and across Europe.

Supported by the Hauts-de-France Region and the AQUIMER Cluster, the HISSEZ HAUTS brand relies on the mobilization of field stakeholders—fishermen, aquaculturists, and processors—to sustainably structure a sector of excellence that is innovative and value-creating.

The Brand’s Objectives

• Promote regional expertise: hand filleting, traditional smoking, bouchot mussel farming, or family-run fish farms.
• Promote local and ultra-fresh products, guarantees of quality, traceability, and proximity.
• Strengthen the attractiveness of trades, particularly among younger generations.
• Encourage innovation and ecological transition through initiatives such as aquaponics, vessel decarbonization, or seaweed farming.
• Support a sustainable and inclusive blue economy for the benefit of regions and their residents.

An Ambitious Regional Action Plan (2023–2027)

The launch of Hissez-Hauts is part of a comprehensive regional action plan deployed over the 2023–2027 period, with a clear objective: to support the growth of the aquatic products sector in Hauts-de-France.

This plan reflects a strong political commitment, backed by concrete resources, to sustainably transform the sector and make Hauts-de-France a national and European reference for the blue economy. Three major priorities structure this action plan:

1. Better Promote Aquatic Products

• Creation of a unifying regional brand: Hissez-Hauts,
• Promotion of quality labels,
• Increased presence of products in collective catering,
• Sector engagement through targeted communication campaigns.

2. Accelerate Ecological Transition

• Experimentation with solutions to reduce carbon footprint: biofuels, renewable energy, sustainable packaging,
• Support for aquaponics, seaweed farming, and innovative projects,
• Valorization of co-products from fishing and aquaculture.

3. Strengthen Trade Attractiveness and Business Support

• Funding for training and initiatives to improve the image of trades among young people,
• Facilitation of new professional installations,
• Administrative simplification to encourage projects and access to aquaculture.

4. Significant Resources to Transform the Sector

• €8 to €10 million in investments, thanks to joint support from the Region and European EMFAF funds (2021–2027);
• A dedicated regional innovation desk to support the most promising projects;
• Calls for projects and targeted measures to promote modernization, sustainability, and business competitiveness.

A Collective Ambition for the Future

Through this ambitious action plan and the HISSEZ HAUTS brand, the Hauts-de-France Region and the AQUIMER Cluster affirm their commitment to making the fishing and aquaculture sector a strong pillar of the regional blue economy—sustainable, innovative, and job-creating.

To learn more, register for the dedicated webinar presenting the HISSEZ HAUTS brand or contact us directly to join this collective dynamic!