LABELLISED PROJECTS

Market study of raw sushi-type products

Along with the very modern-day values of health and practicality, the consumption of raw fish and sushi is developing rapidly in France and in Europe. Therefore, a study has been carried out to better understand what is at stake in this market:

 To explore the raw fish sector from the point of view of consumption and how it is perceived by consumers; To highlight their expectations from the point of view of product mix (product, positioning, price) and the distribution channel.
To understand how it works at present and the constraints of distributors and RHF players; To highlight their expectations and needs.

This project was labellised by the AQUIMER Pole of Competitiveness on 21 February 2006.